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MEDIA EXPOSURE: Le Mans is broadcast on 133 television channels broadcasting in 141 countries and is followed by 230 million viewers worldwide. The official website of the event generated 23 million page impressions during the 2004 event. The other six races also have impressive media coverage. More exciting will be the exposure we will generate by leveraging the uniqueness of the project. Our experience in 2004 - with A-Ha Racing in the Porsche Carrera Cup Asia - provided many examples of the media's hunger for stories relevant to Hong Kong and China. |
Our first priority has been to secure with a broadcaster in Hong Kong and China a multi-part documentary programme which follows the development of the team from concept through to the ground-breaking participation in the world’s greatest race. inviting journalists from target markets to visit our exciting races overseas is an effective way of generating exposure. The Hong Kong Team / Chinese-driver angle is sufficiently newsworthy to warrant space in international newspapers and on such television channels as CNN and BBC World. Trade media will be delighted to have a remarkable story to cover - especially when it involves them travelling to an exciting event. |